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The domain bianvariani.com states the following, "Made in Italy Carbon Fiber Frame." We observed that the website also stated " All Bian Variani products showcase a strong functional identity achieved through the excellence of skill, research and development." It also stated " Our watches have origional genuine analog and digital movement in the same enviroment putting our product in the leading edge of technology. Bian Variani timepieces are protected by a lifetime warranty. We stand behind our brand. The below is a small showcase of a few items we manufacture." The header had bian as the highest ranking keyword. This keyword was followed by variani, bian variani, and fashion designer which isn't as urgent as bian. The other words the site used was models. mens models is also included but might not be understood by web engines.